Championship discipline.
Business results.

Viddal Riley is a professional boxer, current European Cruiserweight champion and soon to be fighting for his first world title. He is also an entrepreneur and Co-Founder of BoxClevr.

Throughout his career, he has demonstrated that success at the highest level is built on far more than talent alone. Competing in elite sport has required discipline, strategic planning, resilience and the ability to perform under pressure – qualities that are equally essential for building successful businesses.

Alongside his achievements in the ring, Viddal has built one of the most recognised personal brands in British boxing. By understanding the power of digital platforms, authentic storytelling and audience engagement, he has grown a significant online following and developed successful commercial partnerships.

At BoxClevr, Viddal combines the mindset of an elite athlete with a modern understanding of branding, content and influence. He works with founders, leadership teams and ambitious businesses to develop high performance cultures, strengthen leadership capabilities and trust, engagement and long term growth.

In addition to working with Viddal Riley for over 10 years on commercial activities and as a core member of the core fight team, he is Managing Director of Viddal’s management company, he is a business growth strategist with over 30 years of experience helping organisations accelerate sales, strengthen marketing and unlock growth.

Having worked with businesses ranging from ambitious start-ups to established global brands, he specialises in developing commercial strategies that deliver measurable results.

With expertise in sales, marketing, lead generation and business development, Iain combines strategic thinking with hands on execution. At BoxClevr, he works alongside leadership teams to identify opportunities, build high performing sales and marketing functions and create practical growth strategies that drive long term success.